The beginnings of Flos (meaning “flower” in Latin) blossomed from a brilliant idea: to create objects, starting with a light bulb, that would change the way of life for both the Italian market and the foreign markets. By the early ‘60s, Dino Gavina became convinced the time had come to create new lamps. And so, from day one, Flos was already reinventing the idea of artificial lighting. In the Flos vision, there are and always will be totally new types of lighting. New ones that have to be studied, developed and produced with a radical, groundbreaking attitude, and still balancing it with the cultural rigor on which Flos was founded.